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About Syds Carpet and Snooze Room

Who is Syd?

Syd's Carpet & Snooze Room

Syd's Carpet & Snooze Room began as Syd's Paint Shop in 1921 by Sydney L. Lorandeau . The business was first located at 16 Crossfield Street, Keene. Syd's was primarily a commercial paint contracting business, specializing in schools, hospitals, banks, churches, as well as residential homes, all over the state of New Hampshire.

Syd's wife, Helen, was the sole salesperson, bookkeeper and store operator for over 50 years. The store on Crossfield Street sold wallpaper, draperies, blinds, paint and supplies.

In 1952 Syd retired and his son-in-law, John Croteau, Sr., acquired the business. Mr. Croteau moved the business to 43 St. James Street in Keene and with Helen still working every day in the store continued to operate mainly as a paint contracting business.

In 1970 John Croteau, Jr. returned from active military duty and joined the family business. John added flooring to the lineup right away and in subsequent years added furniture and bedding to the store.

Syd's has evolved through these 98 years into a 20,000 square foot facility, taking over all of St. James Street in downtown Keene. Interior design services and a large display of quality, name-brand home furnishings have been a key to the success of Syd's.

Syd's Carpet & Snooze Room, now a Flooring America store, carries brand names such as Klaussner, Sealy Posturepedic, Stearns & Foster and Tempur-Pedic.

Meet the 4th generation, Jay and Tracy Croteau

Jay Croteau

Now in its 98th year, Syd's is fortunate to have a fourth-generation son to continue the family business. John Croteau, III (or Jay as he is known) is a lifetime area resident, attended Monadnock Regional high school and University of New Hampshire where he met Tracy. Jay and his wife are committed to customer service and community involvement.

It is our Mission to enhance the comfort of the community by providing the best value in home furnishings with the highest level of customer service.

Stay comfy my friends!